Turning Up the Volume on Programmatic Audio
Unlock the power of programmatic audio advertising to effectively engage audiences through music, podcasts, and live broadcasts. Discover the benefits and strategies for your brand.
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From phones and tablets to podcasts, streaming platforms, and social feeds, digital advertising meets consumers wherever they engage with content. By showing up across screens and channels they use daily, brands maintain consistent visibility and stay top of mind.
We don't guess. We engineer wins.
At the core of Digital Media Solutions is the ability to activate, manage, and optimize media across a wide range of channels. The result is consistent messaging, smarter audience targeting, and media that adapts in real time as people move throughout their day.
Whether a consumer encounters a brand on a mobile device during a morning commute, hears a streaming audio spot midday, or sees a CTV ad while watching premium content at home, every touchpoint is intentionally connected. Geo-targeting, geo-fencing, and audience retargeting allow campaigns to respond to location, behavior, and engagement, ensuring relevance at every stage.
Digital Media Solutions also extends beyond screens and into the physical world through programmatic DOOH. Brands can activate messaging in high-impact environments such as airports, stadiums, shopping malls, grocery stores, gas stations, gyms, offices, movie theaters, universities, transit hubs, and neighborhood retail locations. These placements add real-world context and scale while remaining fully measurable and dynamically optimized through programmatic technology.
Backed by advanced tracking, attribution, and cross-channel insights, Digital Media Solutions delivers smarter reach, greater efficiency, and measurable impact. It is a holistic approach built for modern media consumption, where audiences expect relevance, consistency, and value across every interaction.
If it’s out there, we’re connected to it.
includes channels that can sometimes be omitted from omnichannel campaigns due to complexity or expertise, including PDOOH, email and social media.
Integrated with other channels such as DOOH and CTV, it can be used for sequential messaging and attribution.
Consider email's place in your marketing mix. Retargeting audiences who have engaged with an email across other channels helps drive results.
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Robust Audience Data + Deep Media Expertise = Innovative Solutions Reaching Exactly Who You Want
To align with one of the biggest cultural moments of the year, we delivered national scale with audience-level precision through a programmatic mobile display campaign built around retro animated creative and an unmissable Super Bowl ticket giveaway.
Leveraging a high-quality NFL-aligned data partner, we targeted fans who love salty snacks or follow keto lifestyles, ensuring we reached the consumers most primed to engage. Ads were served throughout the month leading up to the big game, providing seamless and consistent visibility throughout the NFL Playoffs. This combination of standout creative, a compelling offer, precision targeting, and cultural alignment created a high-impact presence that drove exceptional engagement.
What are the benefits of Programmatic Digital Out-of-Home?
Milo’s is a well-known iced tea brand throughout the southern United States. The objective of this campaign was to introduce the brand in new northern markets while educating consumers on where Milo’s was now available.
To drive awareness, we executed a PDOOH campaign targeting a three-mile radius around more than 1,700 retail locations. This approach ensured messaging reached consumers in close proximity to stores carrying the product.
In addition to leveraging traditional formats, the campaign also utilized high-impact spectacular executions to generate added awareness in key launch markets for added traction.
Activate as an extension of your current OOH media plan or integrate a study into a broader omnichannel strategy.
Unlock the power of programmatic audio advertising to effectively engage audiences through music, podcasts, and live broadcasts. Discover the benefits and strategies for your brand.
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