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We Reach More Than 27 Million Active-Duty Service Members, Reservists, Veterans, and Military Families Across 300+ Bases Nationwide.
A closely-knit, loyal community with spending power
Military marketing unlocks a high-earning, high-spending audience with substantial purchasing power. Active-duty service members earn roughly 35% above the national average and spend 16% more than the typical U.S. household. With many education expenses offset by the GI Bill, they have greater disposable income—making them an ideal audience for brands aiming to drive sales and long-term loyalty.
Military bases operate much like self-contained cities, with thousands of residents and a broad mix of amenities—from shopping centers and gyms to cinemas and recreation facilities, all with unique marketing opportunities. This environment creates a powerful, place-based media opportunity.
Layering digital tactics extends the reach and precision of military marketing. Strategies such as geo-fencing, programmatic OOH, social media, email, and influencer campaigns allow marketers to build hyper-targeted programs tied to specific brand objectives. These digital touchpoints reinforce the physical presence on base, creating a true full-funnel approach that drives measurable outcomes across a highly engaged and loyal audience.
- Barracks/Housing
- Exchanges/Commissaries
- Child Care Centers, Schools, Education Centers
- Warrior Zones/Gaming Centers
- Medical Centers
- Outdoor Recreation Centers, Fitness Centers, Sports Fields, Tennis Courts, Golf Courses, Swimming Pools
- Bowling Alleys, Movie Theaters, Libraries
- Marinas/Beaches
- Campsites/RV Storage
- Dog Parks/Pet Kennels
- Ticket & Travel Offices
- Food Courts, Coffee Shops, Restaurants
- Barber Shops
Case Study: Tennessee Department of Corrections
We partnered with the Tennessee Department of Corrections (TDOC) to reach active-duty military personnel. The campaign wanted to reach military members throughout the day where they live, work, exercise, and play.
Using a network of digital screens across multiple bases in Tennessee, we delivered focused messaging to engage service members. They were the perfect audience for the message and receptive to the recruitment campaign
As a result, TDOC connected with more qualified candidates and drove an increase in applications from retired military members. The two military bases met TDOC's recruitment goals, and they have returned for more recruiting campaigns on base.
Campaign Type:
- Recruitment Targeting Military Members
Case Study: Tennessee Department of Corrections
We partnered with the Tennessee Department of Corrections (TDOC) to reach active-duty military personnel. The campaign wanted to reach military members throughout the day where they live, work, exercise, and play.
Using a network of digital screens across multiple bases in Tennessee, we delivered focused messaging to engage service members. They were the perfect audience for the message and receptive to the recruitment campaign
As a result, TDOC connected with more qualified candidates and drove an increase in applications from retired military members. The two military bases met TDOC's recruitment goals, and they have returned for more recruiting campaigns on base.
Recruitment Campaign Targeting Military Members
Digital Screens spread around military bases
Counter Wraps are available at all desks in public areas of military bases.
Military Bases allow for customized events. This was a giveaway done by an auto dealership.
RuffLand Kennels gave away swag to visitors at an event. It was open to those with two and four legs.
The Pet Kennel on base showing off different dog kennel models.
Interactive Digital Kiosks are spread around common areas on all bases.
Wall Clings inside gyms. All active duty members must go to the gym a minimum amount of times.
Wall Posters are printed and put in major traffic areas around bases.
Adhesive Wall Clings can be affixed to walls all over the common areas of military bases.
Digital Screens inside recreational activity centers, located on each military base, receive lots of visitors from all those on base.
Bowling Alley screens are available at most bases. Bowling Alleys are a popular destination for families on base.
Digital and print advertising is available in the dining halls, one of the most visited locations on base.
Location Campaigns
Brands can leverage large-format OOH such as on-base billboards and windowscapes, or deploy smaller formats like floor decals, digital kiosks, and screen networks to maintain consistent visibility across the base.
Programmatic
Our display ad campaigns can reach very specific audience segments. This means you deliver your ads to people most interested in your brand. Our many offerings include display, search, and social platforms.
Email Marketing
We can precisely target military audiences by base, rank, and additional criteria via email marketing campaigns.
Experiential Marketing
On-base product displays, event sponsorships, and sampling programs enable direct interaction with this close-knit community, helping brands build trust and prompt response. These activations can be aligned with key base events or seasonal moments to maximize relevance and impact.
Influencer Campaigns & Social Media
Digital touchpoints reinforce the physical presence on base, creating a true full-funnel approach that drives measurable outcomes across a highly engaged and loyal audience.
Creative Services
Our creative team can help you put together any assets you need for your next campaign. From custom landing pages, display ads, social media graphics to printed door-hangers, mailings, and posters.
Frontline Access to a Locked-In Audience
Tap into a hard-to-reach market through precision placements built on trust.
Recruitment Campaign Targeting Military Members
Case Study: Tennessee Department of Corrections
- We partnered with the Tennessee Department of Corrections (TDOC) to reach active-duty military personnel.
- The campaign wanted to reach military members throughout the day where they live, work, exercise, and play.
- Using a network of digital screens across multiple bases in Tennessee, we delivered focused messaging to engage service members.
- They were the perfect audience for the message and receptive to the recruitment campaign.
- As a result, TDOC connected with more qualified candidates and drove an increase in applications from retired military members.
- The two military bases met TDOC's recruitment goals, and they have returned for more recruiting campaigns on base.
Effective Place-Based Advertising Strategies on Military Bases
Unlock the potential of military bases for your brand with targeted advertising strategies designed to engage service members and their families.
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