Military Advertising

Military marketing offers access to a high-earning, high-spending audience with strong purchasing power. Active-duty service members earn 35% more than the national average and spend 16% more than the typical U.S. household. With education costs covered by the GI Bill, they enjoy greater disposable income—making them a prime audience for brands looking to drive sales and build loyalty.

Military bases function much like small cities, with thousands of residents and a wide variety of amenities, including shopping centers, gyms, movie theaters, and more. This makes military marketing a unique and impactful place-based media opportunity. Brands can utilize large-format OOH placements like on-base billboards and windowscapes, or opt for smaller format options such as floor decals, digital kiosks, and screen networks to ensure consistent exposure throughout the base.

In addition to static media, experiential marketing on military bases offers valuable brand engagement. On-base product displays, event sponsorships, and sampling events allow for direct interaction with this close-knit audience, building trust and driving action. These experiences can be tailored to align with specific events or seasonal moments, maximizing impact.

Digital integration enhances the reach and precision of military marketing efforts. With tactics like geo-fencing, programmatic OOH, social media, email marketing and influencer campaigns, marketers can build hyper-targeted campaigns tailored to their brand’s goals. These digital tools complement the physical presence on base, creating a full-funnel strategy that delivers measurable results across a highly engaged and loyal community.