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Why OOH Advertising is a Smart Strategy for Home Products and Services Companies

Wilkins Media

July 24, 2025 • 3 min. read

 

Out-of-home advertising has long been an effective method of reaching a wide audience in the real world where consumers live, work, and play. For home products and services companies, including HVAC, home renovation, pest control, roofing, gutters, appliance repairs, painting services, lawn care, landscaping, garage doors, and home security, OOH advertising offers unique opportunities to build brand awareness, drive customer engagement, and generate leads. Here’s how different home services can effectively use OOH to connect with their target market.

HVAC Services: Staying Cool or Warm Year Round

HVAC companies can leverage OOH in both residential and commercial areas, targeting households in need of seasonal heating or cooling solutions. Strategic placement near neighborhoods and busy intersections during extreme weather conditions can help drive attention. Digital billboards can display time-sensitive offers, such as “Get Your Furnace Checked Before the Cold Hits!” These ads can also feature emergency service numbers, ideal for customers who need urgent repairs.

Home Renovation: Visual Appeal in Every Ad

For home renovation companies, OOH can showcase before-and-after project images that demonstrate the transformative power of their services. Billboards placed in suburban areas or near home improvement stores can attract homeowners looking to upgrade their living spaces. Highlighting a free consultation or discounted services in the creative can encourage passersby to take immediate action.

Pest Control: Targeting Urgency

When there's a pest control problem, time is of the essence. These services thrive on urgency, and OOH advertising offers the perfect medium to get the message across. Using clear, concise messaging such as “Got Pests? Call Now for Same-Day Service” combined with a strong visual (e.g., a mouse or ant image) can drive quick action.

Roofing & Gutters: Timing is Everything

Roofing and gutter services can use OOH strategically during the spring and fall when weather-related repairs are at their peak. Billboards with messages like “Roof Leaks? We Fix Them Fast!” paired with a strong call to action such as “Get a Free Roof Inspection Today” can generate inquiries. Placement near neighborhoods with older homes is particularly effective, as these homes may need roofing or gutter repairs sooner rather than later.

Appliance Repairs: A Solution for Busy Households

When an appliance breaks down, it’s often a high-priority issue for homeowners. OOH ads for appliance repair companies can target high-traffic areas near residential neighborhoods or shopping centers where consumers are most likely to encounter these pain points. Simple yet effective messaging like “Fridge Not Working? Call Us Now!” along with a clear contact number or website URL can turn a potential emergency into a loyal customer.

Painting Services: Add a Splash of Color

OOH is perfect for painting services that want to showcase their expertise. Vibrant, eye-catching billboards with a clean, professional look can draw attention from homeowners looking to refresh their homes. These ads can focus on seasonal promotions such as “Book a Summer Painting Service and Save!” or offer visual inspiration with color swatches and before-and-after images.

Lawn Care & Landscaping: Turning Lawns Into Masterpieces

Lawn care and landscaping businesses can greatly benefit from OOH by visually showcasing the beauty of well-maintained gardens and lawns. Billboards, particularly those in residential or suburban areas, can display visually striking images of lush green lawns with messaging like “Your Dream Lawn is Just a Call Away!” OOH campaigns can also highlight seasonal discounts or special packages for landscaping services.

Garage Doors: Secure and Stylish

Garage door companies can use OOH ads to emphasize both security and aesthetic appeal. Displaying images of beautifully designed, high-security garage doors with a call to action like “Get a Free Estimate Today!” can capture the attention of homeowners looking to improve their property’s security or curb appeal. Strategic placement near neighborhoods or shopping malls is ideal for this service.

Home Security: Peace of Mind on Display

Home security services benefit from OOH’s broad reach, especially when ads emphasize safety and peace of mind. With imagery of cameras, alarms, and home safety, security service ads placed near residential areas can be highly effective. Timely, seasonal campaigns such as “Protect Your Home Before Vacation” or “24/7 Monitoring Available” can trigger immediate action, especially in areas with high rates of crime.

Making OOH Advertising Work

To make OOH campaigns worthwhile, targeting the right locations is critical. Identifying areas where your target audience resides, works, and commutes is essential for driving awareness and engagement. Use clear, action-oriented messaging and visuals that resonate with local consumers, focusing on the immediate needs that your home service fulfills. Digital OOH can be especially effective, as it allows for real-time updates, dynamic content, and data-driven targeting.

Additionally, OOH works well in conjunction with digital marketing. QR codes, website URLs, or (memorable) phone numbers displayed on OOH ads can encourage people to take action instantly on their mobile devices and learn more about your services. Offering time-sensitive promotions or incentives can also motivate customers to take the next step quickly.

In conclusion, OOH advertising is a powerful tool for home products and services companies looking to grow their customer base. With the right strategies, these companies can leverage OOH to reach local consumers in their moment of need and drive more inquiries and sales.

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