What are the types of OOH?
Explore the various types of Out-of-Home advertising, including billboards, transit ads, and street displays, to effectively reach and engage consumers outside their homes.
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What Is OOH Advertising and How Is It Bought?
Out-of-Home (OOH) advertising refers to any visual advertising media found outside of the home. This includes billboards, transit ads, street furniture, and digital screens, among others.
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Need Some Stats?
OOH ad revenue totaled $9.1 billion in 2024 which was a 4.5% increase over 2023. (OAAA)
DOOH generates up to 82% recall- higher than all other media channels.
It's more trusted than any digital channel including online, mobile, and social advertising. (Nielson, Solomon Partners)
According to Nielsen, more than 90% of consumers notice OOH ads and 81% of those who notice the ad will engage with the message in some way.
01- Understand the Formats
OOH advertising plays a crucial role in the media mix by serving as a top-of-the-funnel tactic that drives brand awareness and primes other marketing efforts. Its ability to reach a wide audience in high-traffic areas makes it an effective tool for building brand recognition and recall.
Moreover, OOH can complement and enhance other marketing channels, such as digital and social media. By providing consistent messaging across multiple platforms, OOH helps create a cohesive and integrated marketing campaign that maximizes reach and engagement.
02- Learn the Process
OOH media buying involves selecting and purchasing these ad spaces to reach a broad audience in high-traffic locations. The buying process typically starts with identifying the target demographic, followed by selecting the appropriate ad formats and locations that align with the campaign's objectives.
So you've chosen your audience and goals, it's now time to decide how you'll deliver your message. Traditional billboards offer static placements in fixed, high-traffic areas, while programmatic OOH uses data to deliver digital ads in real-time—offering greater flexibility and targeting precision.
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03- Start Negotiations
Once the ad spaces are selected, negotiations are conducted with media owners to secure the best rates and placements. This is when 60 years of experience helps us to shine!
04- That's a Wrap
The final step involves coordinating the design, production, and installation of the ads to ensure they are displayed effectively and on time.
After the campaign goes live, photos of the media in the real world are sent to the client to show proof of performance. These photos also have an amazing second life as they are great for use on social media or a website page. It is important to keep track of each step throughout the process to ensure the campaign is going as planned.
Static Billboard for Grillos Pickles in Los Angeles
MLB opened up the 2025 Baseball Season with bus shelters across New York City
Celebrity Cruises did a Subway Station Domination to promote getting away
West Virginia Tourism rolled through Washington DC
The Hospital for Special Surgery secured a wallscape on the NYC Marathon Route
To promote the release of a new album, Atlantic Records used underground digital screens.
Wildpostings popped up all over cities to promote Casios G-Shock watches
If you see something, on the ground, say something. The Department of Homeland Security used sidewalk decals to get people to take notice of everything going on around them.
XO Khloe promoted the new perfume with digital spectaculars with a 3-D component
betJACK hit the street with digital street furniture to promote betting options
University of Michigan promoted the opening of a new school with wallscapes in Los Angeles right off the 101 Highway
Corcoran real estate reached high net worth individuals in Lifestyle Centers with mall digital screens