London, UK – February 9, 2026—Wilkins Media is excited to announce the continued expansion into the UK with the appointment of Dave Hague, Kate Bowers, and Lydia Collins as Directors of Client Partnerships.
Dave Hague joins the team as a UK media veteran with over 25 years’ experience, having worked with some of the industry’s leading media owners including Global Radio and Bauer Media. While much of his career expertise is rooted in audio, he has also worked in out-of-home, including a previous role at Exterion Media whose assets included the London Underground. “I’m incredibly excited to be joining Wilkins Media at a time when out of home is playing such a powerful role in brand building. OOH has a unique ability to create fame, drive memorability and amplify the impact of other channels. I can’t wait to help clients unlock those opportunities and assist in the growth of Wilkins Media’s footprint in the UK.”
Kate Bowers joins the team with over a decade of experience on the media owner side of the industry. Kate brings a practical, results driven perspective to client relationships. Her expertise lies in building strategic partnerships and translating client objectives into impactful solutions. Most recently, Kate has worked for Smart Outdoor and Mass Media Outdoor where she’s contributed to innovative advertising solutions in the digital out-of-home (DOOH) sector. “Having spent more than 10 years on the media owner side, I’m really excited to be entering the specialist space. OOH has always been one of the most exciting parts of the media landscape for me. It has a rare mix of creativity, collaboration and real-world impact. It’s continuously finding new ways to evolve. It's about bringing insight, energy and experience together to deliver smarter, more impactful OOH for clients.”
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Lydia Collins joins the team with a strong track record of driving revenue and building high-performing client partnerships across the media sales industry. With expertise spanning media sales, digital media, business development and account management, she brings a versatile skill set shaped by work with global brands, independents and local businesses alike. Most recently, Lydia has held roles at 75 Media, Worldcom OOH and Clear Channel Outdoor, contributing to innovative OOH solutions and consistent commercial growth. “I am delighted to be joining Wilkins Media at this exciting time of expansion in the UK. I'm looking forward to utilising my OOH experience and developing furthermore in an industry I love.”
About Wilkins Media:
For more than six decades, Wilkins Media has helped brands and agencies win attention and drive results. As a premier media planning and buying agency, we provide expertise in OOH, experiential, and digital media. From comprehensive strategy to flawless execution, Wilkins is the media authority behind campaigns that perform.
Media Experts Since 1965.
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