As the calendar flips to a new year, millions of Americans are setting mindful intentions. According to Statista, for 2026 the top three New Year’s resolutions are: to exercise more (48%), to save more money (46%), and to eat healthier (45%). The period after the holidays is prime time for brands to engage consumers who are eager to start fresh, whether that means hitting the gym, tightening their budgets, or prioritizing physical and mental wellness. Out-of-home (OOH) advertising offers a powerful way to meet audiences where they are and support them in their resolutions.
Gyms & Fitness
Exercise consistently ranks as a top resolution year after year, and gyms, fitness studios, and wellness brands have a huge opportunity to connect with motivated consumers. Out-of-home advertising such as eye-catching billboards near office parks, transit shelters, or popular jogging routes, can provide the timely reminder someone needs to take action.
For example, a yoga studio could place a series of digital billboards in high-traffic commuter areas showcasing new classes or special “New Year, New You” membership deals. Similarly, fitness apps can use OOH to promote their personalized training programs with QR codes that make it easy for people to sign up on the spot. Even smaller, local gyms can benefit from bus shelter ads or advertising on buses themselves showing real members achieving results, tapping into the aspirational mindset of the new year.
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Financial Wellness
With saving money coming in as a close second, financial institutions, fintech apps, and budgeting tools have a prime opportunity to help consumers meet their goals. OOH advertising can target areas where people are likely thinking about their finances, such as near shopping centers or commuter hubs.
For instance, a bank could run a campaign showing a simple visual of a piggy bank filling up each week, paired with a call to action to open a savings account. Budgeting apps could use dynamic digital billboards to display real-time tips, like “You saved $200 last month—keep it up!” The key is to make financial wellness feel accessible, achievable, and immediate, leveraging the visual impact of OOH media to reinforce the behavior change people are striving for.
Clearview Federal Credit Union Static Bulletin
Physical & Mental Wellness
Beyond fitness and finance, physical and mental wellness is another area ripe for OOH engagement. Healthy eating, mindfulness, and stress reduction are resolutions that often require consistent reminders. Grocery brands, meal delivery services, and wellness apps can leverage OOH to highlight convenient, healthier choices.
Imagine a subway ad promoting a meal kit subscription with vibrant images of fresh vegetables and easy-to-follow recipes, or a digital billboard near a busy street offering a free meditation app download. Even simple, uplifting messages like “Take a deep breath. You’ve got this” in high-stress areas can resonate and strengthen brand association with wellness.
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Making OOH Work for 2026
The new year is a natural reset point, and consumers are highly receptive to guidance, motivation, and practical tools to achieve their goals. By strategically placing OOH campaigns in locations that intersect with daily routines, brands can become part of the habit-forming process. Whether it’s encouraging a morning workout, nudging someone to save a few dollars, or promoting mindful eating, out-of-home media helps keep resolutions top of mind.
In 2026, OOH is more than just a billboard. It’s a bridge connecting intent to action, helping people transform “New Year, New You” from a fleeting thought into lasting change.
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