

HARNESS THE POWER OF
DIGITAL OUT-OF-HOME
SCALE
Access to nearly 100% of the industry's inventory
VALUE
No hidden data fees & flexible budget sizes
CUSTOMIZATION
Each proposal is tailored to fit your unique objectives
OOH EXPERTISE
Dedicated team of OOH and programmatic experts
Programmatic buying allows advertisers to target consumers at the right place, at the right time, and across all digital out-of-home media types whether through billboards, transit, or place-based screens. This ensures that your brand message is reaching consumers along their daily journeys and routines.
Digital out-of-home is the fastest growing media in the out-of-home landscape and is expected to exceed $8 Billion in global revenue this year. Currently, approximately 30% of out-of-home inventory is digital and it is predicted to reach 43% by 2023. Not only is inventory expanding, but programmatic buying of digital media is becoming the wave of the future, bringing the concept of real-time bidding closer to the out-of-home world.
THE BENEFITS OF
PROGRAMMATIC DOOH

Enhanced Targeting Capabilities
Audience demographics, behaviors, points of interest, geographies, media types

Dynamic Targeting
Dayparting, screen-filtering, creative triggers, data feeds (weather, sports, etc.)

Flexible Media Mix & Spend Minimums
Make your budget stretch further without the traditional spend minimums

Customizable Start Dates
Quick start/stops based on our changing environment
Flexible campaign length & dates to suit your needs

Wilkins OOH Expertise
Strategic guidance on how to achieve your objectives
Advise the best use of programmatic vs. traditional OOH
PROGRAMMATIC
MEDIA TYPES
-
Airports
-
ATMs
-
Billboards
-
Casinos
-
Clinics
-
Condos
-
Convenience Stores
-
Doctor's Office
-
Family Entertainment
-
Gas Stations
-
Grocery Stores
-
Gyms
-
Liquor Stores
-
Lounges
-
Malls
-
Movie Theaters
-
Office Spaces
-
Pharmacy
-
Physical Therapy
-
Retail
-
Restaurants
-
Rideshare
-
Salons
-
Schools
-
Shopping Malls
- Sports Entertainment
-
Stadiums
-
Street Furniture
-
Taxis
-
Transit
-
Universities