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Moving People

HARNESS THE POWER OF
DIGITAL OUT-OF-HOME

SCALE

Access to nearly 100% of the industry's inventory

VALUE

No hidden data fees & flexible budget sizes

CUSTOMIZATION

Each proposal is tailored to fit your unique objectives

OOH EXPERTISE

Dedicated team of OOH and programmatic experts

Programmatic buying allows advertisers to target consumers at the right place, at the right time, and across all digital out-of-home media types whether through billboards, transit, or place-based screens. This ensures that your brand message is reaching consumers along their daily journeys and routines.

 

Digital out-of-home is the fastest growing media in the out-of-home landscape and is expected to exceed $8 Billion in global revenue this year. Currently, approximately 30% of out-of-home inventory is digital and it is predicted to reach 43% by 2023. Not only is inventory expanding, but programmatic buying of digital media is becoming the wave of the future, bringing the concept of real-time bidding closer to the out-of-home world.

THE BENEFITS OF
PROGRAMMATIC DOOH

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Enhanced Targeting Capabilities

Audience demographics, behaviors, points of interest, geographies, media types

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Dynamic Targeting

Dayparting, screen-filtering, creative triggers, data feeds (weather, sports, etc.)

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Flexible Media Mix & Spend Minimums

Make your budget stretch further without the traditional spend minimums

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Customizable Start Dates

Quick start/stops based on our changing environment

Flexible campaign length & dates to suit your needs

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Wilkins OOH Expertise

Strategic guidance on how to achieve your objectives

Advise the best use of programmatic vs. traditional OOH

PROGRAMMATIC
MEDIA TYPES

  • Airports

  • ATMs

  • Billboards

  • Casinos

  • Clinics

  • Condos

  • Convenience Stores

  • Doctor's Office

  • Family Entertainment

  • Gas Stations

  • Grocery Stores

  • Gyms

  • Liquor Stores

  • Lounges

  • Malls

  • Movie Theaters

  • Office Spaces

  • Pharmacy

  • Physical Therapy

  • Retail

  • Restaurants

  • Rideshare

  • Salons

  • Schools

  • Shopping Malls

  • Sports Entertainment
  • Stadiums

  • Street Furniture

  • Taxis

  • Transit

  • Universities