PROGRAMMATIC DOOH

SCALE

Access to nearly 100% of the industry's inventory

VALUE

No hidden data fees & flexible budget sizes

CUSTOMIZATION

Each proposal is tailored to fit your unique objectives

OOH EXPERTISE

Dedicated team of OOH and programmatic experts
Wilkins Programmatic Logo

Harness the power of digital out-of-home through the Wilkins Programmatic. 

Digital out of home is the fastest growing media in the out of home landscape and is expected to exceed $8 Billion in global revenue this year. Currently, approximately 30% of out-of-home inventory is digital and it is predicted to reach 43% by 2023. Not only is inventory expanding, but programmatic buying of digital media is becoming the wave of the future, bringing the concept of real-time bidding closer to the out of home world.

Wilkins Programmatic combines the best audience data sources, planning tools, and experienced traders to increase DOOH return on investment.

Working with Wilkins Programmatic provides:

  • Access to nearly 100% of programmatic digital out of home inventory in the industry

  • Flexible spending minimums and media mixes

  • Audience targeting using 1st and/or 3rd party data, census data, and behaviors

  • Dynamic capabilities including day-parting, screen-filtering, weather/travel triggers

  • Opportunities to re-target exposed devices on any channel

  • Proprietary attribution methodology

  • No partnership agreement is needed

Contact us today to learn more about Wilkins Programmatic services and how we can help with your digital out-of-home needs.