Programmatic DOOH

Harness the power of digital out-of-home through the Wilkins Trading Desk.

Digital out of home is the fastest growing media in the out of home landscape and is expected to exceed $8 Billion in global revenue this year. Currently, approximately 30% of out-of-home inventory is digital and it is predicted to reach 43% by 2023. Not only is inventory expanding, but programmatic buying of digital media is becoming the wave of the future, bringing the concept of real-time bidding closer to the out of home world.

The Wilkins Trading Desk combines the classic Wilkins managed service and out-of-home expertise you know and love with a robust data-driven platform to quickly and efficiently plan, buy, and execute best-in-class programmatic campaigns.

The Wilkins Trading Desk provides:

Access to nearly 100% of programmatic digital out of home inventory in the industry
Flexible spending minimums and media mixes
Audience targeting using 1st and/or 3rd party data, census data, and behaviors
Dynamic capabilities including day parting, screen-filtering, weather/travel triggers
Opportunities to re-target exposed devices on any channel
Proprietary attribution methodology

No partnership agreement is needed.