Fentanyl Awareness

The goal of this campaign was to inform parents of the ongoing fentanyl crisis, encouraging them to visit onepillkilled.org to learn more. The campaign raised awareness of counterfeit prescription drugs like Adderall and Xanax that are being sold to kids on the streets and even on social media apps. These drugs are sometimes laced with potentially lethal doses of fentanyl, a synthetic opioid that is 100x more addictive than heroin.

Drug traffickers often mix fentanyl into other drugs because it is cheap to produce, extremely addictive, and a small amount goes a long way. Unfortunately, many times these counterfeit pills lead to accidental overdoses or deaths. The campaign creative pointed out how it is impossible to tell the difference between an authentic and counterfeit pill just by looking at it. 

With the help of out-of-home advertising, this campaign was able to reach a massive audience across Phoenix and Tuscon.