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Dana Burleson, Wilkins Media SVP Research Director, Joins Geopath Board of Directors

New York, NY – December 14, 2021—Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, made the announcement of several board members last week, including industry expert and Wilkins Media Senior Vice President/Research Director Dana Burleson.

“We have an exciting opportunity before us as to amplify the way our medium can help marketers reach their consumers, now and in the future, which is why I am delighted to work closely with our Board,” said Dylan Mabin, EVP of Operations and Acting President at Geopath. “Their impressive industry experience will bring unique perspectives to our organization and undoubtedly provide invaluable guidance as we look to 2022 and beyond.”

Dana shared, “I’m proud to represent both Wilkins Media and the OOH Advertising industry on the Geopath Board of Directors. We have a lot of exciting hard work ahead of us and I look forward to being part of a core team dedicated to elevating the stature of our media within the universe of media.”

About Wilkins Media:

Wilkins Media is the most established independent out-of-home specialist firm in the world with over 55 years of experience. We are a company of out-of-home experts and invigorators that work with top agencies and brands to plan and execute cutting-edge out-of-home and experiential marketing campaigns.

About Geopath:

Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States. For more information, please visit

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